Jul 23, 2026
What happens when what you’ve built suddenly disappears, and you’re forced to figure out who you are next?
In this episode, I’m sitting down with Randi Crawford who is an entrepreneur, writer, and women’s advocate …. to explore the messy, unexpected journey of reinvention and what it can mean to begin again. Randi is a certified coach with a passion for empowering others. She has helped hundreds of parents, families, teens, and young adults navigate the complexities of life.
Prior to her coaching career, Randi co-founded Women First HealthCare, a pioneering company that reached over 10 million women with health solutions. She is now developing a unique parenting playbook, focusing on raising teens with confidence while minimizing over-parenting.
She is consistently quoted in major media outlets and frequently appears on podcasts to share clear, relatable guidance.
In this conversation, Randi shares how she went from co-founding a healthcare company to becoming an unexpected stay-at-home mom overnight after a major industry shift shut the business down. Years later, facing another turning point as her kids grew older, she found herself asking a question many women quietly wrestle with: What now?
What started as a simple search for “something fun” led Randi to an unlikely place: working retail at Anthropologie. But what she discovered there wasn’t just a job. It was a powerful reminder of the joy that comes from connecting with women, helping them feel seen, confident, and comfortable in their own skin.
Together, Arivee and Randi dive into the themes so many women experience but rarely talk about openly: identity after motherhood, redefining purpose, and allowing yourself to evolve without shame or rigid expectations. Randi reflects on how her natural ability to connect with people eventually revealed a deeper calling—supporting women as they navigate life transitions, rediscover themselves, and move forward with honesty and courage.
This episode is a refreshing reminder that reinvention doesn’t always come from a perfectly planned career move. Sometimes it starts with curiosity, humility, and the willingness to try something new.
In this episode, you’ll learn:
• Why major life transitions can become powerful moments of
self-discovery
• How losing a career or identity can open the door to something
more aligned
• The surprising lessons that can come from unexpected jobs and
experiences
• Why connection—not perfection—is often the most valuable skill we
have
• How women can give themselves permission to evolve through
different seasons of life
Whether you’re navigating a career pivot, adjusting to life after raising kids, or simply wondering what your next chapter might look like, this conversation will leave you feeling encouraged, seen, and inspired to trust the unfolding of your own path.
Because sometimes the most meaningful reinventions begin with one simple question: What might be fun?
Show Notes:
CONNECT WITH RANDI:
https://www.randicrawfordcoaching.com/
https://www.instagram.com/randicrawfordcoaching
https://www.tiktok.com/@randicrawfordcoaching
GET ARIVEE’S BOOK: Your Time To Rise: Unlearn Limiting Beliefs, Unlock Your Power, Unleash Your Truest Self https://www.amazon.com/Your-Time-Rise-Unlearn-Limiting/dp/B0D7FNPHS2
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